Marketing through Twitter
Marketing through social media
Marketing through social media is considered one of the most important methods of marketing in the current era, due to the wide spread of these sites among all groups of societies of all spectrums, colors and age groups, but it has become a close friend who does not leave us in our homes, our smart devices and our mobile phones.
This advantage of proliferation established fertile marketing ground for use by those who wanted to market a product or service that they provide, using social networking sites, and the statistics of the increase in the number of users of social networking sites during the past three years indicate the importance of these sites and the role they play at various levels, including the marketing aspect.
The importance of marketing through social media
- These sites have a large reach base that surpasses all traditional marketing and media.
- Marketing through it is characterized by the ability to accurately determine the target audience, unlike other means.
- The ability to measure results and their benefits.
- Its financial cost is much lower than other means.
Marketing through Twitter
Perhaps Twitter and Facebook are at the forefront of these social platforms nowadays, as the number of Facebook users reached by the end of 2016 one billion and 44 million users, and out of every five people in the Arab countries there are at least two people who have accounts on the site. Twitter at the end of 2016 had 320 million users, and the Kingdom of Saudi Arabia ranked first in the list of Arab countries in terms of its use.
The importance and elements of marketing through Twitter
One of the reasons that make Twitter and Facebook powerful marketing platforms in addition to the huge number of its users is the beautiful number of types of ads provided by each of them, for example, Twitter offers the feature of ads in many different forms, commensurate with all the desires of marketers, and we may list some of them in this the article:
- Tweet Engagement: Do you have a product and you want to market it and mobilize the audience for it, you only have to publish a news or an advertisement on Twitter and use this type of ads, and your ad will reach whoever you want whenever you want with the budget you choose.
- Gain Followers: If you are looking to spread the reputation of your organization and paint a mental picture of it among the audience, and you want to increase your followers' hall, use this type of advertisement and you will achieve a lot.
- Web Conversation: This type of advertisement aims to increase the visitor traffic to your personal site or the site of your product. In addition to other types, each of which has characteristics that provide a set of advantages for the marketer.
- Omitting these platforms from our marketing plans is an incorrect decision, and using them according to a scientific methodology will surely bring us many advantages.