Competitions
marketing strategies used frequently, as there are many competitions that do not require the customer to buy products but its idea lies in promoting the brand, putting the logo and company name in front of the public, in order to draw attention to the company's products without any exceeding the freedom of the person to buy, all people like to receive awards.
Free workshops
Free workshops related to the services or products offered can be offered through renting a particular place or through a local educational institution in order to target the public and exploit some special events, for example by offering a yoga instructor dorsa for a number of men or the elderly.
Free gifts
Giving free gifts to the public is strange, as employers try to raise money through sales and not distribute it free of charge, but it is an important marketing idea, people of course like to get things for free, and one of the things that can be offered for free is the following:
- Provide free samples of the product.
- Provide a free e-book or brochure.
- Providing a food basket to needy families.
- Scholarships for local students.
- Provide additional service free of charge.
Linking marketing to charitable activities
Some companies are able to promote themselves by supporting a strategic cause that occupies public opinion, as customers are satisfied that they are part of something big just because they use certain products, and in this way the company is promoted while earning many customers at the same time, by giving a portion of the price or profit of the product to the cause that the company has pledged to help.
Create a blog
Creating a blog can be used to build the public and reach those interested in the products and services that the project offers, as creating blogs is easy, and by writing regularly about product-related topics and campaigns.